NetEase Snail Reading is a new reading product launched by NetEase. This reading app can read for one hour for free every day. It focuses on the in-depth reading of high-quality published books in the dimension of "time is paid". NetEase Snail Reading is committed to building a three-dimensional and all-round mobile reading community to meet the personalized reading needs of users at different reading levels. WeChat Reading is an official reading application based on the WeChat relationship chain. While providing the ultimate reading experience, it recommends suitable books for users, and can view the reading dynamics of WeChat friends, discuss with friends about the books they are reading, etc. Analysis purpose: To compare and analyze NetEase Snail Reading and WeChat Reading,
and focus on building the leading reading business email list function, hoping to build this into a circle of reading experts; and WeChat reading additionally sets "discovery" and "ideas" navigation , pay more attention to the interaction between friends. 2.2 Before reading The main needs of users before reading are to find books and read book reviews. Both apps can find books and read book reviews, but the main ways are different. 2.2.1 Looking for books Find a book first. In the absence of clear reading goals, in Netease Snail Reading, readers mainly obtain the books they want to read through the topic book list recommended by the reader, current reading list, new book list recommendation, etc.; in WeChat reading, readers mainly read through friends. , official recommendations and popular lists to find the books you want to read.
Friend relationship chain is the basis of WeChat reading. Users can find books they may be interested in by discovering the books their friends are reading. Users can also find books they may be interested in through official operations, official recommendations, etc. Popular lists are also one of the ways for users to find books. But at present, according to my personal observation, for other versions of books I have read, WeChat Reading will recommend another version to me. Most of the recommended books completely deviate from my reading interest, and the recommendation function of WeChat Reading needs to be improved. Lead reading is a function that Snail Reading strives to create.