Jul 30, 2022
In Questions & Answers
In the first two articles of this series, we talked about the emergence of the Echo speaker and the strong rise of Google Home; we mentioned that Google Home has won 23% of the market share after only half a year of official sales. Amazon was Buy email list pressured to cut prices on its Echo lineup in an unprecedented manner on Prime Day, sparking a surge in sales in July. But promotion is not a long-term solution after all. Amazon is still in a higher dimension, planning a comprehensive counterattack with Alexa as the core. 1. Above the speaker, the four dimensions of the voice device The entire war of voice devices can be divided into four dimensions from the bottom up. The bottom layer is the confrontation of a single speaker. Since 2016, Amazon Echo and Google Home have launched a fierce attack and defense among 9 major product elements. (For details, see On top of a single speaker, there is an entire category of speakers. Restored to the product matrix, the giants are racing to seize the market. Above the speaker category, it is the whole family scene, and the speaker is just an important breakthrough point. On top of the home scene, is the full scene of the entire voice device. If you are also an entrant in the Hundred Boxes War, how do you find your position among the many competitors? A matrix diagram based on product elements may give you the answer. Second, the matrix game, the division of the speaker war situation 1. The product matrix: the horizontal and vertical chess game of sound quality and price In the last article about the breakthrough of Google speakers, we refined the three first-level elements of smart speakers, namely price, sound quality and skills. For now, the basic application skills among the giants can meet the needs of most scenarios. We choose the two dimensions of price and sound quality as the core dimensions of the product matrix. In addition, we also use speakers to represent the three flagship models of Sonos, as the benchmark for the boundaries of mass speakers, mid-to-high-end speakers and high-quality speakers. Put the main players in the smart speaker market into the product matrix.